Why Using Adwords Is A Good Way To Get More Leads/Sales

Why Using Adwords Is A Good Way To Get More Leads/Sales

In many ways, Google’s Adwords is the reason that a garage-shed project between two Stanford students in the 1990’s became a world-changing phenomenon and one of the largest businesses on the planet. The advertising potential of the Internet was understood well before Google’s existence, but never put into practice as effectively. In many ways, the proper use of Google Adwords largely defines the concept of search engine marketing.

At this point in time, none of this technology is new. If you have not already jumped onto the online marketing bandwagon, it is certainly not because you have never heard of it. Perhaps you have been reluctant to advertise your business’s services to the population of the Internet for other reasons. Maybe you were unaware that even small, local businesses can benefit from Google’s advertising products.

How It Works

The advertising product that Google offers is truly simple in concept: people search for things based on keywords, and Google scours the Internet for web pages that are relevant to those keywords. Businesses that want to target customers who are searching for those keywords pay Google for advertising space directed at those customers.

The first businesses to benefit from this kind of advertising were the retail giants like Ebay that targeted customers who are searching for things to buy. Later on, Google added location-based functionality and continues to offer specified functions that narrow down your target audience until you can reach only those people who desire your product or service.

You Do Not Have To Be Ebay To Make Your Business Profitable

Many people shy away from search engine marketing solutions like this because they think that the investment only makes sense for huge online businesses or worldwide conglomerates. The fact of the matter, however, is that even small, local businesses can benefit from targeting their advertisements effectively through Google’s service.

The key here is effectively using Google’s pay per click functionality. The idea is that you, as an advertiser, pay Google for every click that someone places on your advertisement. That click leads them to your website where a certain number of them will then purchase your product or service. Each of those clicks is a new lead, and, if enough of them turn into sales, then your advertising budget covers itself and produces healthy profits.

Targeting the correct audience is of importance here. If your keywords are properly designed to target people who are in need of your product or service, then your follow through rate will be high and your business will benefit tremendously in both leads and sales.

To increase the chances of getting a positive return on your marketing dollars having a professional ppc management company manage your account is a good idea. Especially if you are new to pay per click ads and not familiar with how to properly bid on keywords, write ads, etc. Although there is an additional expense with hiring a company to manage your AdWords campaigns, it is typically offset by the amount of profit you retain from their services and the reduction in wasted ad dollars. You can also get up and running faster if you do not have to try and figure out how to run your own ppc campaigns when you’re inexperienced.

Why Using Search Engine Optimization Is A Good Way To Get More Leads/Sales

Why Using Search Engine Optimization Is A Good Way To Get More Leads/Sales

By now, everyone on the Internet has heard of the benefits of Google Adwords and search engine optimization, but may not fully understand how these terms apply to them and their business. There are huge rewards to be gained from properly using both to gain visibility, leads and sales from interested customers that are searching for your product.

How Search Engine Optimization Works

To illustrate via example, if a New Yorker has a plumbing problem and would like to contact a good, local plumber, he is likely to type the following words into Google, “New York Plumbing”. Google will then search its massive index of web pages and display a huge number of websites that have content relevant to these keywords. If your website is determined by Google to be the most relevant one available, it will be presented first, and thus be the most likely one clicked on by that customer.

SEO, as it is often abbreviated, is the process of making your website fit within the automated search parameters that the engine uses in order to convince it that your website is indeed the most relevant one available. Unlike Adwords, which is an advertising service that you pay Google for directly, SEO affects your natural, unpaid, “organic” placement with Google, as well as every other search engine.

What Makes Your Website Relevant

The algorithms by which search engines display content are constantly being updated and changed. They are largely adjusted in order to prevent irrelevant data from being fed into the equation. Thus, our New Yorker with a broken toilet will not be fed a website that features the words, “New York Plumbing” 200 times and offers nothing else in terms of content or semantic importance.

What does make your website relevant is the level of indexing that your page shares with other relevant pages. A search engine, for instance, will notice if your, “New York Plumbing” page is linked to by 200 other websites that have traffic and will use this information to determine that it is probably a relevant page worth displaying.

Benefits Of Search Engine Optimization

For any business that can benefit from attracting customers who are searching for their services or products online (and that is most of them), maintaining a website that is optimized for search engine use is an extremely useful way to get leads and customers. It is a natural and convenient way to deliver information about your product or service to people who are actually searching for it.